Congo Brands is at the epicenter of where consumer demand meets product development. E-commerce becomes the laboratory for consumer feedback and serves as a data pool for future retail endeavors.
Partnering with the lead influencers of any industry allows for an inside look at what consumers truly desire. This type of input can only be derived from the personal relationships people create as they interact with the influencers each and every day.
Finding out what consumers are looking for is crucial, but the person behind that product has to resonate with the audience. With social trends changing by the day, products must be representative of the influencer’s viewpoints and quality standards. This also helps to determine the marketing points behind the product ie: Fair Trade, Organic, Natural.
Simply put, a lot of phenomenal products fail. Not for the lack of utility or function but rather their brand appeal. Knowing your audience and what they look for in a brand is of upmost importance. All the little things matter from logos and color palettes all the way to flavor and product names.
We’re always working, expect a response very soon!